An In-Depth Look at: Traditional e-Commerce Packaging Versus the MSHN Air Cell

Online shopping has become an integral part of the lives of nearly everyone, with over 2.6 billion individuals using various digital devices to make purchases worldwide. That’s a staggering one in three people. The global e-commerce market has skyrocketed to over $16 trillion USD and is projected to exceed $70 trillion USD by 2028, a compound annual growth rate of 27.38%. To tap into the potential of this exponential growth, many businesses are shifting their focus towards the direct-to-consumer model (D2C).

Advantages include:

  • Capturing new revenue streams and increasing order values and margins;
  • Enhancing customers’ shopping experience; and
  • Building deeper relationships and fostering customer loyalty.

Nosco’s commitment to developing innovative packaging solutions led us to create the MSHN Air Cell – part of our line of MSHN Packaging solutions. In order to evaluate how this solution compares to existing packaging options, we conducted a total cost of ownership study. Our hypothesis was that brands implementing the MSHN Air Cell solution would not only enjoy improved customer engagement and

sustainability benefits, but also reduce overall costs.

To test our theory, the Nosco team analyzed the cost structures of a traditional e-commerce packaging solution and compared it with the MSHN Air Cell. Results can be viewed in our whitepaper, available at: